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 Nova Resende is a small town located in the south of Minas Gerais state. The area has relied on coffee farming historically for its development. Today, it is a large and well developed rural area with interesting terroir, unique climatic conditions and fertile soils to grow high-quality coffee.
The varietals used come from twenty smallholder producers in Nova Resende, each growing coffee on farms averaging just 7.5 hectares in size located in altitudes ranging from  1,000 to 1,250 meters above sea level.

Each contributing farmer has been selected through the Especialíssimo program, which was established in 2016 to give these smallholder producers more opportunities, bringing them closer to the speciality coffee market by delivering training courses, lectures and professional qualifications. Nova Resende is one of the municipalities with the most extensive participation in the Especialíssimo program. In September 2021, speciality coffees from more than 200 producers were identified in the region, alongside the neighbouring city of Bom Jesus da Penha, and submitted through Nova Resende’s Cooxupé Center.